Ebeltoft Group Retail Books

Below you will find books published by individual Ebeltoft Group members.

Innovations in Retailing - solving the consumer puzzle

Innovations in Retailing - solving the consumer puzzle

Ebeltoft Brazil - GS&MD Gouvêa de Souza

The progressive retail commoditization has been making products, brands and stores look like the same, lowering consumers’ loyalty.

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Retail.ca_ Connecting with Canadian E-Shoppers

Retail.ca_ Connecting with Canadian E-Shoppers

Ebeltoft Canada - J.C. Williams Group

Retail.ca: Connecting with Canadian E-Shoppers is the definitive assessment of the Canadian online space. It comprehensively evaluates the online attitudes, browsing habits, and online buying behavior of Canadians. The factors probed include how Web activity influences offline shopping behavior, online purchase satisfaction, referral tools used, and relative importance of site attributes.

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Emotional Boosting

Emotional Boosting

Ebeltoft Germany - Gruppe Nymphenburg Consult AG

It all comes down to the details! Hans-Georg Häusel shows how customers tick in their purchase decisions and why emotions are so important for the success of a product, and how you can create unique products and secure a competitive advantage for yourself.

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Secrets of the little red Cow

Secrets of the little red Cow

Ebeltoft Singapore - A.S. Louken

With vast experience in working with local Small Medium Enterprises (SMEs) – some of which have grown into award-winning and regional brands, A. S. Louken, a brand growth consultancy, delves into what brands should do to survive and thrive in today’s fiercely competitive marketplace. From the basic tenants of brand building, to how brands should protect and leverage on their assets, to the steps they should take to capture a slice of the international markets, the Secrets of the Little Red Cow takes you through some of A. S. Louken’s amazing journeys. Written in a lively, succinct and easy-to-read style, this book is a refreshing and inspiring alternative on building brands and their success stories.

“An eye-opening read for budding entrepreneurs or companies interested in competitive growth and development in the global business scene.” Charles Wong, CEO, Charles & Keith Group

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Brain View - Why customers buy!!

Brain View - Why customers buy!!

Ebeltoft Germany - Gruppe Nymphenburg Consult AG

How do customers make their decisions? Based on the newest insights from brain research, this book illustrates why customers buy, which different target groups exist in the market, and what you can do to make your customers buy more.

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The Trust in Retail Brands - Results of a consumer study (GERMAN)

The Trust in Retail Brands - Results of a consumer study (GERMAN)

Ebeltoft Germany - Gruppe Nymphenburg Consult AG

Crucial to retailers' success in the future will be the level of trust they can build and retain with their customers. In order to find out how much customers trust retailing brands, Ebeltoft network has conducted an exclusive global research in 2009. The results for Germany have now been published in a study book.

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