Fri, 04 Jul 2014

Retail trend in the picture: Hyper Local

Retail trend in the picture: Hyper Local

There is real power in truly being local. Having the right products sourced from the communities speaks to powerful macro trends around freshness, sustainability, and supporting the local community. It also speaks compellingly to safety, and the consumers’ desire to become better educated and more demanding about the products they are consuming.

Retailers, large and small, are focusing on attempts to get local, really local. In this year’s innovations, there are extraordinary efforts underway across multiple countries to highlight local offers.

Retail trend in the picture: Hyper Local

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