3rd European Home Improvement Forum (Madrid)
fediyma and Ebeltoft Group session "International DIY Consumer Study 2014: Changing Buying Behaviour - Decoding the New Shopper Path-of-Purchase in the DIY Channel".
fediyma and Ebeltoft Germany developed the "International fediyma DIY Consumer Study 2014". With extensive research the study provides new insight in the “Changing buying behaviour in a more and more complex shopping world – decoding the new shopper path-of-purchase in the DIY channel”.
The study consists of a two-step-approach, blending qualitative and online research in six target countries: Belgium, France, Germany, Italy, Spain and United Kingdom.
Join us June 5th for this key session where Thomas Rotthowe, Managing Partner Ebeltoft Germany, will present the outline and key findings of this international DIY study.Back