Felix Muxel

Ebeltoft Germany - Gruppe Nymphenburg Consult AG

City: Munich     Contact: Felix Muxel

The Gruppe Nymphenburg, Munich, Germany has been shaping and influencing the Retail World for 30 years, supporting the top retailers and manufacturers of the German/Austrian/Swiss region in meeting the market challenges. Gruppe Nymphenburg’s unparalleled understanding of consumer and shopper needs and the extensive executive and consulting experience of its team enables Gruppe Nymphenburg to develop tailor-made, innovative and practical solutions leading its clients to success across all industries.


-Future Commerce (cross-channel excellence and cross-touchpoint activation)

-Acquiring first hand understanding of shopper needs and their behavior through a holistic shopper insights approach (a.proPos)

-Linking consumer and shopper analysis, branding, product & sales and bringing it all together at the POS

-Supporting retailers in achieving operational excellence in workflow optimization and POS execution in their stores, including personnel development and training

-Neuromarketing: Gruppe Nymphenburg has developed a scientifically based and well-established behavior & emotions model for the marketing practice (Limbic)

-Go-To-Market approach: supporting branded goods manufacturers with their channel strategy, category development and shopper marketing activities, enabling manufacturers to become retailers (own stores, franchising, shop-in-shop operating models) and to explore new channels (online retailers, market places, consumer direct, etc.)

Ebeltoft Germany - Gruppe Nymphenburg Consult AG
Arnulfstr. 56
80335 Munich, Germany


Felix Muxel

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