Marinus van der Merwe

Ebeltoft South Africa – Fernridge Consulting

City: Johannesburg     Contact: Marinus van der Merwe

Fernridge Consulting is a Johannesburg-based research consulting firm that focuses on sub-Saharan Africa. We provide demographic studies, Location strategies, retail consulting, gap analyses, retail expenditure potential estimates, site evaluation and custom research reports through GIS& market research. From the start, our focus has been on the African continent and over the past 13 years the organisation has grown substantially and is well positioned for further growth through innovation and partnerships. Our practical angle of analysis is backed by exclusive data and high-end technology. We deliver a unique service to our clients through understanding their business, marketplace and customer needs. Fernridge has a work force of ±30 people. More than half of the staff compliment is comprised of full time professional analysts.

Services

Retail & Investment Clients: Location Strategies, Gap Analysis, Country Development Plans, Market Entry Strategies, Site Evaluations, Customer Mapping, Exit Surveys, Consulting services, Marketing Support.

Developers: Feasibility Studies (Shopping and Mixed Use Studies) that includes Residential, Industrial, Hotel, Medical, Educational facilities.

Data Centre: Vending of GIS Layers (data by area) that includes demographics, income, shopping centres and various other complimentary data.

Africa Eye Online Tool: Online geographic tool that calculates market size and TO estimations by area given a specific retail category.

References

Retail clients: McDonalds, SPAR, Nando’s, Virgin Active, Spur, Woolworths, Pepkor

Developer: ERIS, McCormick, BROLL, Retail Africa, Billion Group, Hyprop

Financial clients: FNB, ABSA, Deloitte, Standard Bank, Nedbank, Investec

Other Sectors: Netcare, AdvTech, Business Connection, TomTom, Bridgestone

Ebeltoft South Africa – Fernridge Consulting
Stonemill Office Park, Keystone House, 300 Acacia Rd Darrenwood
2194 Johannesburg, South Africa

Marinus@fernridge.co.za
http://www.fernridge.co.za/

Marinus van der Merwe

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