Frederic Etienbled

Ebeltoft Thailand – Hypertrade Consulting

City: Bangkok     Contact: Frederic Etienbled

Asian Market Expertise

HPTC is a niche Bangkok based retail consulting firm established in 2005. Since then, we are helping retailers and manufacturers develop and implement retail and distribution growth strategies in the region, in both modern and traditional trade. Senior Consultants in our leadership team are experts who not only have the required world class consulting background, but also a practical experience in managing multi-channel retail operations in Asia. They enable us to build a value proposition that help clients develop world class strategies, business models and organisational design, that also integrate an in-depth understanding of the retail markets we are working on.

From Strategy to Implementation

As the Asian retail markets are evolving extremely fast – as consumers and customers are – and often faster than local resources do – we strongly believe that organisations and their teams need more than just consulting. While strategies and business models are becoming increasingly critical in highly competitive markets, we feel that our job can be complete only once we have been able to help our Clients not only design change, but also support them in the implementation.

From Implementation to Teams and Customers

To accompany our Clients in the implementation in terms of categories, operations and capabilities development, our team also comprises experienced retail practitioners with a set of practical trade expertise acquired at leading world class retailers.


Growth Strategies, Business Models, Categories, Organisation & Systems, Capabilities, Development, Research


Retailer clients: Central Retail Group, Big C, MAF Carrefour, DKSH, CMHL

Manufacturers: Nestle, Friesland Campina, GSK, Janssen, L’Oreal

Other Sectors: Asia Cement

Ebeltoft Thailand – Hypertrade Consulting
538 Grand Building, 2nd Floor Soi Ratchadapiske 26, Ratachadapisek Road Samsenok, Huaykwang
10310 Bangkok, Thailand

Frederic Etienbled

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