Darya Babanina

Ebeltoft Russia - IRG

City: Moscow     Contact: Darya Babanina

For more than 14 years, IRG provides professional marketing research and consulting in the Russian market, applying the latest and most effective methods. The main indicator of the quality of our work is the confidence shown by our clients, many of them cooperate with IRG for many years.

IRG is a full-service agency, specializing in customized research and consulting. Established in 2000, since 2012 – part of ADV Group, leading marketing communications group and active member of international professional communities, ESOMAR member.

Key specialization – retail (food/non-food/DIY), auto, finance, durables, FMCG Research experience in B2B (business research) and B2C (consumer research)


Among IRG effective research solutions for all types of business tasks are:

  • Advertising campaign effectiveness

  • Brand Health and Brand Equity

  • Client satisfaction and loyalty surveys (СSI & NPS)

  • Customer Usage & Attitudes

  • Eye-tracking & Web-site usability

  • Research study of high-yield audience

  • New product /concept test


IRG works with leading International and National players. Among our Clients are: METRO C&C, Efes, Mars, Philips, Leroy Merlin, Castorama, Saint-Gobain, M.Video, Citibank, Raiffeisen Bank, Master Card, Western Union, BMW, Chery

Ebeltoft Russia - IRG
3rd Floor, Letnikovskaya Street, 11/10 Bld.2
115 114 Moscow, Russian Federation


Darya Babanina

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