NeoConsumer 2 - Global research 2011
NeoConsumer 2 is the 2nd edition of this global study led by GS&MD (Ebeltoft Brazil). Covering 15 countries, the study seeks to in detail analyse the contemporary multichannel consumers acknowledged as NeoConsumer.
After the publication of the previous edition in 2009, again we have witnessed a shifting shopper behaviour as a result of how solutions and technologies at the B2B, B2C and store level are chaining our day-to-day life and purchasing decisions.
The NeoConsumer 2 designed an overview of these changes, identifying the main parameters and developments from a global perspective and local point of view. Key subjects addressed are Social Shopping, online and Multichannel purchasing, Virtual & Physical stores and Mcommerce
Countries included in the study are: Australia, Brazil, Canada, Chile, Denmark, France, Germany, Italy, Mexico, Romania, Turkey, United Kingdom and United States.
For more information on NeoConsumer 2 contact the Ebeltoft Group member in your region.Back