NRF BIG SHOW 2013 - Ebeltoft Group Session _ Retail Internationalization - What Will It Take to Thrive in the Global Arena
As we have witnessed the global race of retailers expanding to new markets, two prominent strategies have been dominating: expansion of mass market retailers in the fast-developing countries knows as “BRICS” and a global expansion with almost no concept localization by “segmented” retailers with strong brands.
In order for retailers to be successful now, innovative concepts and methods are needed to exceed customer expectations in the global arena. This session will feature results from a study ( conducted by Ebeltoft Group) evaluating retail internationalization trends and provide insight on fresh, new strategies for successfully expanding into new countries.
Two leading global retail executives will share their perspectives and lessons learned during the execution of their company’s multi-national expansion plans.Back