Retail trend in the picture: Curated Collections
The heart of successful retailing lies in creating a coherent and compelling assortment for customers. It therefore is the job of any retailer to be an effective merchant, selecting the best products they can to create a coherent offer. So, the notion of curated retailing is certainly not new: what has changed is the consumer’s ability to access goods from a much broader (and global) variety of providers.
With the customer able to tap into nearly infinite access to products, this puts even more pressure on retailers to develop a clear and meaningful offer. Simply having a broad selection of products is no longer a differentiator—bringing these products together in unique ways offers retailers an ever changing way to innovate.
For this version of Retail Innovations, multiple entrants focus on innovatively creating assortments—no longer solely based on category but on a broader lifestyle view of the consumer. Cases showing how this trend has been translater into new concepts come from Australia and the US.
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