Retail Trend Experiential Retailing - Retail Innovations 10
With e-commerce growing in sales and popularity on a global basis, retailers are forced to ask more often, “What is the role of the store?” The quick answer is that it can no longer just be an efficient place to buy commoditized products. Stores are social gathering places, centers for knowledge, learning and information, a place for fun, or relaxation.
They are the ultimate showcases for merchandise, exciting customers with possibilities. They are motivators to love better, eat better or beautify one’s home. In short, experiential stores are wondrous places that can deliver experiences in a way that a website can’t.Back