Retail Trend Technology Intervention - Retail Innovations 10
With the increasing importance of the millennial consumer and strong developments in the digital space, we witness how technology is playing a more integrated part in today´s stores - especially when looking at the more innovative retail concepts.
Technology however itself is not the innovation in this example; it is what the technology enables customers to do that provides a glimpse of true innovation. There are case examples of retailers integrating the use of technology to provide consumers with more choice, more access and more information than ever before.
Example cases range from UK´s Argos (with its omnichannel concept) to the OVS 2.0 in Milan and the US Amazon Dash.Back