Ebeltoft Group FMCG Manufacturing Expertise

Manufacturers of branded products are facing many challenges, with an increase in power from retailers. Only the strongest and most innovative brands will survive in a market where private labels and private retailer brands have growth and convince the increasingly well-informed and demanding consumer of their value.

Our main solutions for FMCG Manufacturing include the following areas:

  • Trade marketing performance
  • POS development and maximization
  • Sales force performance
  • Category management
  • Shopper marketing optimization
  • Store promoters optimization (productivity and allocation)

Expert Insights

“Manufacturers have to be very effective short-termed to secure profitability, but they also have to invest in the market long-term. Trade marketing and professional key account management have to address the most important retailers in order to decide the relevant product innovations. These days, only the very best manufacturers and retailers succeed in doing this.”

Ebeltoft Denmark Henning Bahr

“In many ways, consumer product manufacturers are facing bold pressure. Our industry expertise, combined with functional knowledge, is a real asset for the client executives in the industry while evaluating change drivers across the value chain and making bold decisions to make their companies more profitable. ”

Ebeltoft Turkey Sinem Arslan

“FMCG companies have been strongly increasing their investment in the retail POS and facing increasing difficulty in organizing an extensive and pulverized work in order to ensure the quality and productivity of their execution. The better the effort that is applied, the greater the return in sales and customers´ satisfaction, increasing the return on a significant investment. Using more intelligence in the allocation of their investments in terms of the best combination of channels, the most appropriate time and product lines, it´s possible to strongly increase the result of their trade marketing actions.”

Ebeltoft Brazil Alexandre Horta