Ebeltoft Group Customer Research Expertise
As a market matures, differentiation becomes critical. Shifts in customer preferences, motivations, and buying behavior open new growth opportunities, requiring new approaches.
It is not about describing what customers say and do: it is about bringing retailers an intimate understanding of actual drivers for preference, trust and purchase.
Our main solutions for Customer Research include the following areas:
- Pricing Analysis
- Brand Loyalty
- Consuming and Shopping Habits
- Market Potential
- New Products and Concepts
“Many retailers are now realizing that technology changes are continuing to cause consumer habits to evolve, while convenience is making shopping habits evolve into a multi-channel approach rather than ‘one-stop shopping’. Redefining current retail solutions that meet costumer’s preferences, motivations, and buying behavior is crucial to exploring new growth opportunities.”
“Being truly customer oriented is altogether a vital necessity and a challenge for retailers. This starts with a powerful, permanent and action oriented system of customer intelligence. And research for retailers has to be carried by retail experts: the KPIs, the methods, the need for pragmatism, the local dimension… so many things differ from traditional marketing researches !”