Ebeltoft Group Cross Channel Expertise
Category management is an effective method of improving operating results for retailers by creating efficiencies in space, sales and merchandise management.
Nowadays, Category Management is seen as a must-have not only for retailers, but also for manufacturers who are willing to consequently put the shopper into the midst of their POS strategies.
Our main solutions for Category Management include the following areas:
- Category / customer needs assessment and benchmarking
- Category scorecard analysis
- Assortment rationalization and optimization
- Own brand development strategy
- Cross channel category management planning
- Category and inventory management training
Our publications in this area:
““Recent research shows that Category Management, as well as profound knowledge about shopper behavior, has become a cross-sector topic concerning both food and nonfood retailers and manufacturers. Thus, significant increases in sales, as well as increases in customer loyalty, are attested to be direct consequences of better category management“. ”
““Category management has become a strategic business process to succeed in today’s tough competitive market for retailers, enabling them to develop and convert insights into actionable plans to attract shoppers with a relevant offer and placement across channels in a more efficient and effective manner”. ”