Every month, one of our partners will share an innovative case from their country. This month: Switzerland! In September 2021 the first gooods store opened in Zurich, Tiefenbrunnen in Switzerland. Meanwhile, already the second store opened in Winterthur in August 2022. Marco Fuhrer, Managing Partner from our Associate Member Fuhrer & Hotz AG, has already visited both stores and presents this new concept which is by the convenience store brand migrolino.
The first gooods store is located at the train station Tiefenbrunnen in the city of Zurich. It is a convenience store of another kind as it provides a wide range of sustainable and selected products that promise healthy food for a maximum pleasure on the road or at home. Gooods is more than just food. It furthermore promotes a lifestyle. It makes you feel good and feeling welcome.
The shopping trip turns into an experience inspired by the huge variety of products and food for every taste. Freshness is written in capital letters. Fresh sandwiches and smoothies are prepared directly in the store. The modern store design supports the feeling of exclusivity. A sustainable coffee concept is offered as well as a drainage system where people bring their own packaging and water from the tap is for free. Extreme Convenience is lived by this concept. In addition, the phone application may be used for scanning the products in the store but also coupons are distributed over the app. Due to its location at the train station, the gooods shop has opened every day.
Are you interested to learn more about this interesting store concept? In the video below you will find a presentation of the store and you get some insights about the design of this innovative concept. Marco Fuhrer talks about the ideas behind this store, the target group and what this store layout with many digital elements offers.