Publications

Insight and expertise being the basis of future success, through Ebeltoft Group's Global Studies and White Papers.

Ebeltoft Group shares its expertise on the latest industry topics and developments in the national and international retail landscape.

Our Latest publications

Global Executive Research 2025

Welcome to the 2025 edition of the Global Executive Research, developed in collaboration with the World Retail Congress. Now in its third year, this study by the Ebeltoft Group offers valuable insights into the evolving global retail landscape.

Unlocking Gen Alpha

We are thrilled to present this groundbreaking report Unlocking Gen Alpha: Decoding the Next Generation of Global Consumers. This comprehensive study offers invaluable insights into the future of retail and consumer behaviour. Written by emerging Gen Z and Millenial consultants, united in the ‘Young Ebeltoft’-initiative, the Ebeltoft Group is excited to put forward this study focused on unveiling the impacts of this generation on the retail industry.

Retail Innovations 20 (2025)

With almost two decades of experience in global retail trend analyses and more than 30 years of experience in our national communities around the globe, Ebeltoft helps retailers and manufacturers to prepare for upcoming trends and rapid changes.