Every month, one of our partners will share an innovative case from their country. This month: Spain! The case is about Lefties: an expanding Inditex brand at very affordable prices.
Its new flagship store in Barcelona offers an advanced shopping experience that combines fun and inspiration with efficient operations thanks to technology and a fully integrated business model. It is worth visiting and living the shopping experience, so we’ve made a video for those of you who are not in Barcelona.
Inspiring product display, arcade games, neon signs and ambient screens create an entertaining and engaging space.
Services include click&collect lockers, 30-minutes garment customization, used clothing recollection and a coffee shop.
However, the truly differential innovations are in the operations:
These redefined processes allow store employees to focus on assisting customers rather than on operations, establishing a more personal connection than in other similar mainstream fashion stores.