RETAIL INNOVATIONS 12 highlights the latest concepts and key trends from around the world. In addition to new game-changing retailers developing disruptive formats, more traditional retailers have launched reinvention as well. The 22 member companies of Ebeltoft Group witness this through consulting projects across all regions, formats and industries. Retailers are racing to create new formats, offer new added values and explore new frontiers. Retail Innovations highlights a selection of these bold initiatives.
What Retail Innovations also does is demonstrate the intimate involvement of the customer in the innovation process. If technology remains a major driver for innovation, it must be applied usefully to serve consumer needs. Most of the innovations showcased in this issue rely on a deep, intimate understanding of how people live, dream and shop.
What if the next retail revolution is…the customer?
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