Ebeltoft Group announces the release of its “2013 Retail Internationalization” white paper.

The study assesses recent internationalization trends and identifies the Key Drivers for Success and Failure when expending internationally. Furthermore, it pinpoints the 4 key issues that should be addressed by every retailer when developing its internationalization methodology.

More than 100 retailers from 18 countries* (operating over 125.000 stores) were included in the study that blends quantitative retail audits along with qualitative case analysis and retail executive interviews.

Retail Internationalization - Trends, Failure & Success Drivers and future Outlook