News about the Ebeltoft Group
There is real power in truly being local. Having the right products sourced from the community speaks to powerful macro trends around freshness, sustainability, and supporting the local community, while attempting to keep prices low.
It also compellingly speaks to safety, and the consumer’s desire to become better educated and more demanding about the products they are consuming. The trend has been around for some time but retailers are now bringing it to the next level (hyper local) by demonstrating how local, organic and meaningful it can be. Being truly local, and often eco-friendly, means adopting sustainable green habits that can also save money. Less packaging can lead to more efficiency, as this year’s cases demonstrate.