Unlocking Gen Alpha: Decoding the Next Generation of Global Consumers
We are thrilled to present this groundbreaking report Unlocking Gen Alpha: Decoding the Next Generation of Global Consumers. This comprehensive study offers invaluable insights into the future of retail and consumer behaviour. Written by emerging Gen Z and Millenial consultants, united in the ‘Young Ebeltoft’-initiative, the Ebeltoft Group is excited to put forward this study focused on unveiling the impacts of this generation on the retail industry. Retail as a whole has spent so much of the last decade (or longer) trying to understand Gen Z, yet Gen Alpha is just around the corner.
Generation Alpha (Gen Alpha), born between 2010 and 2025, represents a staggering 25% of the global population in 2023 – that's 2 billion individuals who will shape our world in the coming decades. As digital natives and the children of Millennials (and even some Gen Z), this generation is poised to revolutionise the retail landscape with their unique perspectives and values.
Our research delves into the values, issues, and hobbies that define this new generation, before offering first-hand insights into Gen Alpha shopping behaviour and their influences on the shopping choices their parents make.
Dive deep into the minds of digital natives who are already reshaping the retail landscape. Our report offers unparalleled insights into the generation that will drive 12% of global consumer spend by 2030.
Why This Report is a Game-Changer:
- Global Perspective: Understand Gen Alpha across continents
- Data-Driven Insights: Backed by field research
- Actionable Strategies: Tailored for retailers to adapt and thrive
- Future-Proofing: Prepare your brand for the next decade and beyond
Interested?
Download a free preview of the report now and position your brand at the forefront of retail strategy and innovation. Unlock the secrets to capturing the hearts and minds of Gen Alpha – the future is here, and it's time to embrace it. Now is the time to start thinking Gen Alpha!
