With vast experience in working with local Small Medium Enterprises (SMEs) – some of which have grown into award-winning and regional brands, Louken Group, a brand growth consultancy, delves into what brands should do to survive and thrive in today’s fiercely competitive marketplace. From the basic tenants of brand building, to how brands should protect and leverage on their assets, to the steps they should take to capture a slice of the international markets, the Secrets of the Little Red Cow takes you through some of Louken Group’s amazing journeys. Written in a lively, succinct and easy-to-read style, this book is a refreshing and inspiring alternative on building brands and their success stories.

“An eye-opening read for budding entrepreneurs or companies interested in competitive growth and development in the global business scene.” Charles Wong, CEO, Charles & Keith Group