RETAIL INNOVATIONS highlights the latest concepts and key trends from around the world. Retail Innovations 11 brings optimism to the table. The speed at which old models are being reinvented is accelerating, macro-economic perspectives are a little more positive and most retailers acknowledge they have simply no choice but to innovate, or risk obsolescence. The 22 member companies of Ebeltoft Group witness this through consulting projects across all regions, formats and industries; retailers are racing to create new formats, invent new added values and explore new frontiers.
The other exciting insight is the intimate involvement of the customer in the innovation process. If technology remains a major driver for innovation, it must be usefully applied to serving a consumer need. Most of the innovations showcased in this issue rely on a deep, intimate understanding of how people live, dream and shop.
What if the next retail revolution is…the customer?
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