Ebeltoft Group´s 2016 Brands Going Retail report studies the global trend of brands opening owned retail stores, underpinning their commitment to establish critical direct relationships with the end consumer, and outlines the key insights and recommendations for Going Retail, while analyzed the trend across the globe.

The Brands Going Retail report is a result of Ebeltoft Group´s retail expert survey conducted among its partners in 24 countries and covers best practice cases from Warby Parker, Nespresso, Lindt, Hering and Rituals.