Today’s consumers are re-examining their priorities and scrutinizing where they spend their money in new and powerful ways, especially as the nation faces a period of uncertainty and ongoing fear stemming from the global COVID-19 pandemic. A shifting consumer focus on products and services that are driving positive change and delivering dependable value has created new challenges and new opportunities for brands and retailers. In the post-COVID environment, building trust with the consumer has never been more critical.

Read more in the whitepaper from our partner McMillanDoolittle.