With more than two decades of experience in global retail trend analyses and more than 30 years of experience in ournational communities around the globe, Ebeltoft helps retailers and manufacturers to prepare for upcoming trends andrapid changes.

By studying and implementing innovative retail concepts and ideas, we can help our clients to adapt fast to the everchangingenvironment. It is easy to spot these changes when we reflect on retail history. It is more difficult, but ultimatelymore important, to understand and react to these changes as they are happening now. By uniting our knowledge and insight,we are more powerful and better prepared to help our local clients. Ebeltoft Group members are experts in the following keyconcerns:

• What are the main game-changing ideas that are propelling retail forward?
• How does this apply to me and my local retail market?
• How can I incorporate elements of cross-channel retailing?
• How do I incorporate new technologies into my retail concept?
• How can I think about my business model in a new way?
• How can I blend the online and offline experiences?
• How can I increase the role that the customer plays in creating and determining products?

This 20th edition of Retail Innovations showcases 49 of the most inspiring retail case studies across 21 countries. This year’s winners, selected by the Ebeltoft Group Jury, underline the global nature of innovation. Notably, the selection reflects retail’s continued focus on physical stores as key brand touchpoints. While the cases are diverse, they highlight four cross-cutting trends: A Better World, Towards Unified Retail, Engaging Destinations, and Enriched Business Models.