Contact: Anna Vu & Felix Muxel, Board Member-Gruppe Nymphenburg
Munich based Gruppe Nymphenburg has been shaping and influencing the Retail World for more than 45 years, supporting the top retailers and manufacturers in the German/Austrian/Swiss region to meet the market challenges and can be seen as the leading specialist in applied neuro marketing.
Gruppe Nymphenburg's unparalleled understanding of consumer and shopper needs and its exclusive motive and decision model Limbic® allow holistic project approaches. Limbic® unveils the different emotional systems exisiting in the head of a consumer and how these are internlinked in the brain as well as in concrete(shopping) behaviour. At the same time, Limbic® offers profound insights for psychological and neurobiological target group segmentation. The extensive executive and consulting experience of its team enables Gruppe Nymphenburg to develop tailor-made, innovative and practical solutions leading its clients to success across all industries.